Several companies around the world have become prone to digital marketing strategies. But have you investigated the reason for the rise in digital marketing operations?
This is because mobile phones have become a basic necessity for people all over the world. People prefer to work online with a user-friendly interface. As a result, every business, large or small, requires digital services at every stage. Making an impression on people’s minds does not happen overnight; it takes millennia. Similarly, the travel industry is no different, and it has perfectly adapted to the realms of digital marketing to create brand awareness and reach a wider society as more leads means more business, and more business means more profit.
Digital marketing for travel agencies has taken a toll, giving people the comfort to operate everything by sitting in their homes. The approach to travel has seen a new era with the rise of food and travel blogging and vlogging. The recent milestones achieved by 360-degree photography augmented reality, and virtual reality has proved to be a boon to travel agencies.
Thinkbar is one such digital marketing agency that operates in a 360-degree wide area of operation, which will boost the growth of a travel agency. Thinkbar can help a travel agency to travel through the internet and crack travel deals for potential travellers. In this article, we will see how digital marketing for travel agencies has been a prowess in promising more business to the travel industry.
Understanding The Travel Industry as a Whole
Travel is an integral part of the entertainment that people indulge in after a weary daily routine. The competition is huge as every company in the travel industry is struggling to entice people to visit their websites to attract buyer personas. In an industry where everyone is plunging with such a competitive edge, smaller travel agencies might face several issues, including the following:
- Market leaders’ holding maximum market share can be a threat to the smaller travel agencies. For start-ups in the travel industry, it is impossible to stay in business without targeting a particular niche.
- Lack of trust can lead to a downfall in the business of travel agencies. A lot of individuals are sceptical when organising their trips. Maybe the old, back-tested travel agent or word of mouth is safer, or maybe the larger players can be trusted if a person isn’t totally satisfied.
- Invisibility is a result of promotion or digital marketing practices due to which the travellers are unaware of the existence of the travel agency. Here, the role of digital marketing is vital.
Here’s How Digital Marketing for Travel Agency Can Be a Boon:
Build A Good And Attractive Website
We are all aware of how important it is to show potential customers the most beautiful images of the destinations or hotels in your portfolio. Gone are the days when travellers would book their tour packages traditionally. Eye-catching and appealing websites are the main tools for communication between a traveller and a travel agency. An attractive website design will pull the user toward the website. Retention of customers on your website will be an outcome of four good quality designs, a good website layout, and top-notch content. This is important as travellers can hop onto other websites very easily as there are hundreds of travel agencies in line.
Your website must contain the following to attract potential travellers:
- Optimised images, infographics, videos, 360-degree images, and eye-catching highlights from past travellers. High-quality standards should be maintained.
- To increase the navigation experience of travellers, maps should be posted on the website.
- Listings of travel tour packages and accommodations.
- Back-tested data is enclosed in blogs and articles that describe the experience of travel in the area being searched for and feedback on accommodations.
Concentrate on Local SEO.
Approximately 30% of travellers use Google and other search engines to find the best deals. Local SEO is a method of optimising your website so that it appears in local searches when customers look for your location. It aids in obtaining high-quality links from reputable, trustworthy websites.
Putting money in this channel is, therefore, a viable strategy. You are doing more than just making your service visible to search robots when you write strong, competitive, and persuasive copy. The added value here is that you are attracting customers by providing them with an educational and engaging read.
Ensure that your company name is consistent across all channels, such as websites, business directories, and so on. To improve user experiences, create dedicated landing pages for your tour packages.
Handle Your Social Media Marketing Game
If you are a dedicated marketer, you must follow the jargon “Go Where Your Customers Are Going.” Mobile phones are the primary source of increased web traffic. More than half of travellers from the United States, Australia, Canada, and the United Kingdom looking for social content with deals and promotions to influence their decisions. According to reports, one out of every five travellers use social media to plan their favourite destination trip.
Create pages on all social media platforms and get bookings from the places your potential customers spend their time. Social media can help you spread the word about yourself and your exciting travel deals, and it has a global reach. Mini social media paid campaigns can be run to address the questions of visitors, which will enhance their experience on your website. This is one of the most important digital marketing strategies for travel agencies.
Content Marketing Is the Key to Generating Customer Interest.
The content you present in front of the public must be engaging, telling people realistic and genuine stories about the place they want to travel to. Sharing your customers’ travel stories is one way to please the visitors who stick to your website. Whether it’s photos, videos, or text, user-generated content (UGC) is a useful tool for any brand and can be used regardless of the size of your company. Create engaging content that entices people who are afraid of travelling to go on vacation.
The thread that connects your digital marketing strategies and tactics is content. Having exclusive blogs or articles about your travel packages helps to improve the user experience.
For example, TripMyDream, a small Ukrainian online travel agency, started a travel blog that grew into the country’s largest travel media outlet. It included articles about their best deals, the most popular destinations, local attractions, and the most recent travel industry news.
Potential Pay-Per-Click Ad Campaigns
When you want to convert the potential traffic to end goals, then PPC campaigns can prove to be the best investment. Quality leads and bookings for your travel tour packages can be amplified through PPC campaigns. The advantage is that you only pay when someone clicks on your ad. It is one of the most effective methods for calculating the potential return on investment. It provides excellent insights on impressions, clicks, and conversions to help you improve your SEO efforts.
With Google Analytics, you can track the traffic of your PPC campaigns and position your ads using various algorithms. PPC is the growing digital marketing trend right now as it displays what you search for and is highly measurable, so you can see what results from you are getting and how much you paid.
Final Recommendations
Formulate a strategic plan for your travel agency that will assist the customers in planning their trip. The foremost goal is to deliver potential results to the visitors. When you are in the travel industry, you have to change your marketing norms, strategic plans, and tour packages according to the changes in a lot of factors, mainly weather conditions and seasons.
Here are some final recommendations that will help to maintain consistency in your strategic plans for your travel agency:
- Create dedicated landing pages for your travel deals and packages. Focus on the keywords that travellers are bound to search for when searching for your tour packages.
- Retargeting allows you to remind visitors about the results of their searches. Often the visitors search for some flights or tour packages but don’t finalise the bookings. This is your time to remind them about their search.
- Have perfect knowledge of the set of customers you have planned to target. It will prove to be beneficial for you if you understand your target segment inside-out.
Thinkbar, as a digital marketing agency is all set to assist you in building a strategic plan for a travel agency that you want to bring to the world’s notice. We have experts in digital marketing that will guide you throughout the journey of increasing leads and making your travel agency visible to the world and also survive in the competitive environment.
